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A: SEO stands for Search Engine Optimization. It is the process of optimizing a website or online content to improve its visibility on search engines like Google, Bing, or Yahoo. The goal is to increase organic (non-paid) traffic to the website.
A: SEO is crucial for businesses and websites because it helps them rank higher in search engine results pages (SERPs). Higher rankings lead to increased visibility, more traffic, and potential customers.
A: The key elements of SEO include on-page optimization (content, keywords, meta tags), off-page optimization (backlinks, social signals), technical SEO (site structure, speed, mobile-friendliness), and user experience.
A: Keywords are specific words or phrases that users enter into search engines when looking for information. SEO involves optimizing content with relevant keywords to improve the chances of a page appearing in search results for those terms.
A: Backlinks are links from other websites to your site. Search engines see backlinks as a vote of confidence in your content. Quality backlinks can improve your site's authority and search engine rankings.
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